By Brad Beckett on January 1, 2026
A recent article on HousingWire says Google is entering the “portal wars” with posting MLS listings on their search site in certain cities. Click here to read more.
According to the report, Google is testing embedded home listings in mobile search, which HW says could impact portal stocks and raise industry questions. Currently, embedded listings are being seen in the markets of Denver, Chicago and Austin.
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